GUSTAVO ZILLES

Exobrain

Alex Bogusky: Why Are Our Cars So Dumb?

“It’s not that I’m afraid to die. I just don’t want to be there when it happens.”

“He doesn’t ignore boundaries; he crosses them to prove their irrelevance.”

Brand managers must become "generalists"

As pessoas mentem mais escrevendo um e-mail do que escrevendo em um papel

Digital planning, getting along and being bigsmall

Tem uma galera mandando muito bem na promoção Print Show da Opanka

“So skeptics are good.”

Using Candy Machines To Encourage Guerrilla Gardening

Sobre dar faces para marcas

Chocante, o cara viaja o mundo buscando sons. Gênio é pouco!

Parece que quando o assunto é saúde, mensagens assustadoras podem não funcionar

New methods in creativity research

Coca-Cola aims for research revolution - Warc News

Cupcake retrosexual

Take & Destroy

Privacy is Not Dead, Just Evolving - Danah Boyd

“Is Lady Gaga our generation’s Keith Haring? Consider: Both came to fame in the downtown New York arts scene—Haring at the School of Visual Arts, Gaga at New York University. Both achieved mainstream success when they got exposure from MTV—Haring through logos and set design, Gaga through music videos like “Just Dance,” “Poker Face” and “Bad Romance,” as well as her legendary performance of “Paparazzi” at the MTV VMA’s. Both have lent their names and creative input to AIDS-related causes—Haring designed the logos for the “Red Hot” and “Very Special Christmas” series; Gaga created a lipstick for MAC’s Viva Glam product line to benefit HIV awareness. And both became even more famous by partnering with famous (and infamous) cultural icons—Madonna, Jean-Michael Basquiat and Andy Warhol for Haring; Beyoncé, Alexander McQueen and Jean Charles de Castelbajac for Gaga. It’s too bad Haring never got a chance to team up with Gaga—we can only imagine the possibilities.”

“Travesseiros com personagens de animes são uma tendência crescente, especialmente no Japão, onde homens e garotos mantêm “relacionamentos” com eles. No Japão, há uma petição on-line, apoiada por mais de 500 pessoas, que pede ao governo que reconheça oficialmente o direito à pessoas de se casar com personagens fictícios.”

Como ser criativoso com um belo conceito

“Do you know who invented the Cheeseburger?” asks Morgan. It was JWT in the 1930s, on behalf of Kraft slices who wanted to encourage the American population to increase their consumption of cheese slices. JWT suggested that they attach them as an ingredient to the most popular meal in America - the hamburger.
They created something out of nothing.”

“Olympikus realmente é uma parceria a altura do FLAMENGO, e sem dúvida a melhor da história do clube.”

Não sou muito da linha de máquinas fotográficas da Sony, mas essa ideia é genial!

Uniformes olímpicos e a falta de bom gosto

“In the ‘80s, the hot topic in management was efficiency and doing more with less. With the introduction of “Six Sigma” in 1981, companies started competing on quality and efficiency in production. In the ‘90s and early ‘00s, the talk changed to innovation – developing new stuff just to keep up! Books on innovation crowded bookshelves as companies sought the creative edge. But now it is 2010, and we see the two realms converging: Idea Generation & Execution.”